List and explain the key cultural areas (minimum of five) that an international manager must be prepared to address. Comment on the following statement in terms of how to correct this common situation: “Lack of cultural knowledge as well as expertise in doing business abroad and in specific export markets is a key barrier to trade and a key problem international marketing managers must address.”

Answer rating: 100% (QA)

List and explain the key cultural areas minimum of five that an international manager must be prepared to address Comment on the following statement i... View the full answer