List the current characteristics of each environmental factor as they relate to REI. How does the current
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List the current characteristics of each environmental factor as they relate to REI.
How does the current U.S. economy affect REI retail operations?
How does the current global economy affect REI retail operations?
What types of legal and regulatory forces affect REI in the U.S.?
What types of social and culture trends affect REI?
What type of technology changes affects REI?
Competitive forces are also a part of the marketing environment, and we will review those in this unit’s second assignment.
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