Multinational firms reform their structure on the basis of their activities. John Stopford has developed a model in this respect. Illustrate and discuss the Stopford and Wells matrix and its four structural stages in the internationalisation of a firm using a diagram.

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The most widely used strategystructure models for MNC structures was proposed by Stopford and Wells 1972 by using two international strategies foreign product diversification which implies the extent ... View the full answer