One of the central areas of study and research within social psychology is attitudes. There are three key areas of research: (1) how attitudes are formed, (2) the functions they serve, and (3) the nature of the attitude-behavior relationship. Early theorists speculated that attitude formation comes from an ego-defensive nature. More current research focuses on the precise functions of specific attitudes. Ultimately, one goal of increased understanding of attitude formation is to be able to link attitudes to actual behavior, although this area of study has yielded conflicting results.

TASK: consider the impacts of cognition, affect, and behavior on attitude formation and think about the functions of attitudes. Explain at least three functions attitudes serve. Support your response using both formal theoretical and empirical literature addressing attitude function. Explain the extent to which you believe attitudes can have an impact on behavior.

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Social Psychology Attitude is the simplest measure is the positive or the negative evaluation and perception of an individual Attitude is positive when there is a positive stimulus that is created in ... View the full answer