Prepare in-depth case studies of two companies in a similar industry and compare their globalization experience. be
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Prepare in-depth case studies of two companies in a similar industry and compare their globalization experience. be sure to thoroughly cover each company’s market entry strategies. Choose from the list provided or choose your own with instructor approval. If you chose the first option, which two companies did you choose? Mc. Donald's and Starbucks describe the nature of these businesses and explain why you chose these companies.
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Managing Operations Across the Supply Chain
ISBN: 978-0078024030
2nd edition
Authors: Morgan Swink, Steven Melnyk, Bixby Cooper, Janet Hartley
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