Prepare in-depth case studies of two companies in a similar Starbucks and McDonalds. And compare their globalization
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Prepare in-depth case studies of two companies in a similar Starbucks and McDonalds. And compare their globalization experience. Be sure to cover each company’s market entry strategies. Address cultural, legal, political, and ethical areas of international business. Analyze market entry strategies, labor issues, site selection, and market research. Identify lessons the international business manager may learn. Apply economic theory to the chosen topic. Describe infrastructure, financial needs, and other components necessary for international trade. Show an accurate interpretation of written and graphical information.
Related Book For
Managing Operations Across the Supply Chain
ISBN: 978-0078024030
2nd edition
Authors: Morgan Swink, Steven Melnyk, Bixby Cooper, Janet Hartley
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