Prepare marketing report of nestle and standard charted it should be in comparison type between two companies. Report should include following.

Executive summary

Introduction standard charted bank

Advertisement (standard charted platinum visa/master card)

Demographic segmentation

Nestle advertisement (coffee-mate)

Multiple segments

Customer loyalty

Importance of customer loyalty

Customer loyalty in nestle customer loyalty in standard charted

Research methodology

Research approach

Data collection

Data analysis method questionnaire

Data analysis

Recommendations

Conclusion

Answer the following questions

1. Have they ever purchased either (or both) of the products?

2. How or why they chose the product(s)?

3. Do they believe they are loyal to those brands (i.e. do they always purchase those brands or do they change their purchase habits?).

4. If they have not previously purchased either of the products ask them why they have not chosen those products.

5. If they always/never purchase those same brands ask them why/why not?

Answer rating: 100% (QA)

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