Read the 2 articles: 1. surfboard : http://www.bloomberg.com/news/articles/2015-10-29/wavestorm-s-99-99-surfboard-upends-the-industry 2. whole foods: http://www.bloomberg.com/features/2016-whole-foods-365/ then write 2 paragraphs each about how do a modified building blocks of competitive advantage analysis to make sense of what each of these companies are doing. include identification of the core block and support for your assertion? make sure its strategic business thinking in details. modified building blocks of competitive advantage are: stretegic arena, efficiency, innovation/creativity, and quality.

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