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Cola Wars Continue: Coke and Pepsi in 2010

The case note covers all of the MCPO’s, but all items need not be covered. The emphasis is an industry and market competitive analysis in the past and present. This is to find out the industry competitive structure and who makes money in this business, trends in the market segments and in Coke and Pepsi brand shares in particular, trends in pricing, and trends in Coke and Pepsi financial performance.

Consider the analysis that you are trying to do. Do not unthinkingly calculate all the numbers in all the tables because this is what you think that you are being told to do.

To analyze past and present trends from the case exhibits provided it is important (if possible) to choose an appropriate base year so that, ideally, trends are calculated on the same base year for all analyses. As well, it is not necessary to go back to the 1970s and 1980s.

Answer rating: 100% (QA)

Strategic Analysis Competition between Pepsi and CocaCola has been intense and has remained vigorous ever since Positioning is the term used to define the image that a business organisation has create... View the full answer