Read the case study:

Can two bars build's Brand?

And answer the following questions:

1. Is Guerin Rife’s situation a greater need for marketing than what his budget allows typical for a small business? Explain

2. What steps can entrepreneurs faced with the situation in the first question take to market their company’s products and services?

3. Work with a small team of your classmates in a brainstorming session to advice a guerrilla marketing plan for Rife’s Two-Bar Putter

Answer rating: 100% (QA)

1 Marketing is essential for profitability and growth of Rifes business However it ought to be pointed out that marketing should be done at a level permitted by the business budget According to the ca... View the full answer