Read the case study Coca-Cola in India and answer the following question: How might Coca-Cola have responded

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Read the case study “Coca-Cola in India” and answer the following question:

How might Coca-Cola have responded differently when this situation first occurred, especially in terms of responding to negative perceptions among Indians of Coke and other MNCs?

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International Management Culture, Strategy, and Behavior

ISBN: 978-0077862442

9th edition

Authors: Fred Luthans, Jonathan Doh

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Posted Date: Jul 23, 2018 12:25 AM

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Read the case study Coca-Cola in India and answer the following question: How might Coca-Cola have responded

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Ashok was the health minister of the Kerala India He said that coke is mixing the pesticide in its w... View the full answer

International Management Culture, Strategy, and Behavior

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