Read the case study Flying the competitive skies: U.S. airline industry, and respond to the following questions:
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Read the case study “Flying the competitive skies: U.S. airline industry,” and respond to the following questions:
How do economic issues, politics, and social factors affect the airline industry? What is the financial position of the companies in the airline industry including the impact on airline suppliers (LESSORS), manufacturers, and unions?
Describe the importance of the airline industry to the travel industry and economic development. What is the power of the buyer and supplier in the airline industry?
Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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