Read the case study Group-on: Finding Strength in Numbers: Group-ons business strategy harnesses what it calls collective

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Read the case study Group-on: Finding Strength in Numbers:

Group-on’s business strategy harnesses what it calls “collective buying power.” What facets of the marketing environment have enabled a business like Groupon to emerge and become successful?

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Marketing Strategy

ISBN: 978-1285073040

6th edition

Authors: O. C. Ferrell, Michael Hartline

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Posted Date: Aug 06, 2018 12:50 AM

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Read the case study Group-on: Finding Strength in Numbers: Group-ons business strategy harnesses what it calls collective

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