Read the case study: Should Interbrew focus on developing a global brand? Why or why not? Support your answer with facts and arguments.

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Go Global-or No? For two years, DataClear has had the data analysis market to itself. But now a British upstart is nipping at its heels. Should DataClear continue to focus on its strong domestic prospects or expand overseas to head off the nascent international threat? Go Global-or No? For two years, DataClear has had the data analysis market to itself. But now a British upstart is nipping at its heels. Should DataClear continue to focus on its strong domestic prospects or expand overseas to head off the nascent international threat?

Answer rating: 100% (QA)

Reasons for developing a global brand First of all there would be increased sales for the company creating a global brand is a good opportunity for Stella Artois to raise revenue without their increas... View the full answer