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The case is about Flare Fragrances Company. They experienced a decline in growth in less than a year, back in 2007 the growth rate in sales was 12%; however, in 2008 it declined to only have 2% of growth in sales. Their goal for 2009 is to increase revenue by $7.5 million, in order to do that they want to launch a new product, which is called “Savvy”, and they DON’T want to expand in through the drugstore's channel.

In this Case you need to write down the SWOT analysis, recommended marketing strategy, and the Proforma income statement and break even.

The SWOT analysis consists of problem Statement & Objectives, Strengths, Weaknesses, Opportunities, and Threats, Recommended strategies, product strategy, pricing strategy, promotion strategy, advertising media, and message strategy

Answer rating: 100% (QA)

Problem Statement Objectives The study has conducted to investigate the position of the Flare Florence Company and the company and investigating the demand and feasibility of a new product Savvy and a... View the full answer