Research and find two examples of a successful cause-marketing program currently available in their area and evaluate whether or not they believe that this cause-marketing program is:

(a) building the firms brand awareness; (b) enhancing brand image; (c) establishing brand credibility; (d) evoking brand feelings; (e) creating a sense of brand community; and (f) eliciting brand engagement. You should be able to defend your opinions citing financial, market share, stock price growth, and other definitive measures

Answer rating: 100% (QA)

Successful CauseMarketing Program 1 RED NOSE DAY CAMPAIGN Campaign partner The Red Comic Relief was founded in 1985 in Britain It is a nonprofit organization that operates in the best interest of depr... View the full answer