Targeting customers you will now consider who your customers are and identify your market segment. It is
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Targeting customers you will now consider who your customers are and identify your market segment. It is vital that you clearly identify your target customers within your marketing plan. Knowing your target customers will help you to:
• Pinpoint where you should spend your advertising budget
• Determine the type of campaign you intend to run, and
• Ensure that your marketing message speaks the customer’s language (based on their needs and wants, demographic, location, ethnicity, etc.).
Related Book For
Applied Physics
ISBN: 978-0132109277
10th Edition
Authors: Dale ewen, Neill schurter, P. erik gundersen
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