The Santa Fe Grill restaurant owners want to know the satisfaction levels for their customers compared to
Fantastic news! We've Found the answer you've been seeking!
Question:
The Santa Fe Grill restaurant owners want to know the satisfaction levels for their customers compared to the customers of a competitor, Jose’s Southwestern Café. The relevant survey questions are:
“At which Mexican restaurant have you eaten most recently?”
______ Santa Fe Grill (coded 1)
______ Jose’s Southwestern Café (coded 0)
“How satisfied are you with the Mexican restaurant where you ate most recently?”
Extremely Dissatisfied | Moderately Dissatisfied | Neither Satisfied nor Dissatisfied | Moderately Satisfied | Extremely Satisfied |
1 | 2 | 3 | 4 | 5 |
Which statistical test is needed for the analysis? Explain your answer choice.
Related Book For
Essentials of Marketing Research
ISBN: 978-0078028816
3rd edition
Authors: Joseph F. Hair Jr., Mary Wolfinbarger Celsi, Robert P Bush, David J. Ortinau
Posted Date: