Throughout its existence, Saturn has never turned a profit for general motors. Research the history of Saturn and gm’s decision to continue funding it (although gm has now decided to close down the auto maker).

Why hadn’t Saturn made a profit? Was escalation of commitment in play in gm’s decision? If so, how

Answer rating: 100% (QA)

Saturn division was launched in the year 1985 by the General Motors Corp it was supposed to be li... View the full answer