Two advertising media are being considered for promotion of a product. Radio ads cost $400 each, while newspaper ads cost $600 each. The total budget is $7,200 per week. The total number of ads should be at least 15. There should be at least 2 of each type. Each newspaper ad reaches 6,000 people, while each radio ad reaches 2,000 people. The company wishes to reach as many people as possible while meeting all the constraints stated.

(a) How many ads of each type should be placed?

(b) What is the maximum exposure in number of people?

Answer rating: 100% (QA)

Radio Newspaper MinMax Cost 400 600 7200 Max Min 1 1 15 Min ... View the full answer