What are the marketing strategies of Chevrolet? Note, the focus is only on consumer sales (B2C) and

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What are the marketing strategies of Chevrolet? Note, the focus is only on consumer sales (B2C) and not business to business sales (B2B).

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Posted Date: Jan 02, 2019 12:14 AM

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What are the marketing strategies of Chevrolet? Note, the focus is only on consumer sales (B2C) and

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It is a wellknown American brand making vehicle for passenger over a hundred year In 1911 it was founded in Detroit by General motor founder William C and racer Louis Chevrolet Billy Durant was develo... View the full answer

Consumer Behavior Building Marketing Strategy

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