What were the key components of the pride in the falls campaign that supported the image and
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Question:
What were the key components of the “pride in the falls” campaign that supported the image and growth of tourism?
Read the case study, “Any city can be a tourist destination,”
As you read, analyze the case, and then provide a response to the above question
Related Book For
Services Marketing Concepts, Strategies, & Cases
ISBN: 978-1439039397
4th edition
Authors: Douglas Hoffman, john Bateson
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