Question: Why are marketers putting so much emphasis on developing strong brands? Choose one of the World's 10 Most Valuable brands and discuss how the company

Why are marketers putting so much emphasis on developing strong brands? Choose one of the World's 10 Most Valuable brands and discuss how the company has used integrated marketing communications to build a Strong brand image.

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Why Marketers Emphasize Strong Brands 1 Brand Recognition and Differentiation Strong brands are easily recognizable and stand out from competitors hel... View full answer

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