Why are marketers putting so much emphasis on developing strong brands? Choose one of the World's 10
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Why are marketers putting so much emphasis on developing strong brands? Choose one of the World's 10 Most Valuable brands and discuss how the company has used integrated marketing communications to build a Strong brand image.
Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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