Question: Why are marketers putting so much emphasis on developing strong brands? Choose one of the Worlds 10 Most Valuable brands listed in Figure 1-1 and

Why are marketers putting so much emphasis on developing strong brands? Choose one of the World’s 10 Most Valuable brands listed in Figure 1-1 and discuss how the company has used integrated marketing communications to build a strong brand image.

The text describes a number of different positioning strategies. Give examples of products and / or brands that utilize each of these different strategies. Do not use the same examples as those that were given in the textbook.

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