Write an article in which you do the following:

• Introduce integrated marketing communications by explaining the basic concepts.

• Outline the IMC strategy your company will implement.

• Use the chosen company to illustrate and inform readers about the value of integrated marketing communications by explaining these topics:

• Strategic communications the company uses to create a positive effect with customers •how the IMC strategy better positions the company against its competitors

• Communication trends that you think might benefit the company

• conclude your article with the positives you foresee for your company with the implementation of the IMC strategy.