Write an article in which you do the following: Introduce integrated marketing communications by explaining the
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Question:
Write an article in which you do the following:
• Introduce integrated marketing communications by explaining the basic concepts.
• Outline the IMC strategy your company will implement.
• Use the chosen company to illustrate and inform readers about the value of integrated marketing communications by explaining these topics:
• Strategic communications the company uses to create a positive effect with customers •how the IMC strategy better positions the company against its competitors
• Communication trends that you think might benefit the company
• conclude your article with the positives you foresee for your company with the implementation of the IMC strategy.
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