Write an article on marketing plan; explain various elements of the marketing plan as it relates to this company. in unit v you will provide a comprehensive discussion of place or distribution strategies of your company. Place this section will provide a comprehensive look at the distribution strategy of your organization. begin with an identification of the distribution channels that should include the entire path that the products travel from the “manufacturer” to the final consumer. This might involve manufacturing plants, wholesalers, distributors, retailers and various other intermediaries. Why and how does your company use these intermediaries? many companies use multiple channels, particularly with the advent of the internet (which is considered a direct channel). Another element to include is a description of a physical facility. this might include a manufacturing plant, bottling plant, retail location, or even a unique merchandising effort. Competitive advantage because competitive advantage is an important goal of every company, address whether your company has a competitive advantage with respect to place. the idea is to discuss whether your company has a competitive advantage with respect to how they distribute their products. This should discuss their distribution channel and maybe a unique retail location (if pertinent). Again, this section should only discuss whether your company has a competitive advantage with respect to place (product, price and promotion are discussed in other sections).

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Marketing Plan In todays competitive business world having a comprehensive and viable business plan is an indispensible tool for ensuring success of the business A good business plan contains several ... View the full answer