1. Briefly explain why this statement is true: Global marketing is of great importance to nations, to individuals, and to perspective managers.

2.  Provide an example to substantiate this statement: The task of marketing is to create customer value that is greater than the value that is created by a company’s competitors.

3. Briefly explain why a successful company can lose its marketing edge and end in bankruptcy. Provide an example to substantiate your answer.

Answer rating: 100% (QA)

Global marketing is of great importance to managers because it gives them cross border experience an... View the full answer