Question: Provide a rating for each area and provide a short justification for the rating: Rate High, Medium, Medium to Low, or Low. Threat of
Provide a rating for each area and provide a short justification for the rating:
Rate High, Medium, Medium to Low, or Low.
• Threat of new entrants
• Rivalry among existing firms
• Bargaining power of buyers/distributors
• Bargaining power of suppliers
• Relative power of other stakeholders
Once you have conducted your analysis answer the following discussion questions:
• Are any of the forces changing? Please explain.
• Evaluate the future level of competitive intensity in the airline industry, based on this evaluation, would you invest or look for a job in this industry?
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