Provide a rating for each area and provide a short

Provide a rating for each area and provide a short justification for the rating: 

Rate High, Medium, Medium to Low, or Low.

• Threat of new entrants

• Rivalry among existing firms

• Bargaining power of buyers/distributors

• Bargaining power of suppliers

• Relative power of other stakeholders 


Once you have conducted your analysis answer the following discussion questions:

• Are any of the forces changing? Please explain.

• Evaluate the future level of competitive intensity in the airline industry, based on this evaluation, would you invest or look for a job in this industry?


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