Question: This is based on the Harvard Business Case and the Shark Tank Video of Jonathan Miller Assess the market opportunity for Element Bars, based on

This is based on the Harvard Business Case and the Shark Tank Video of Jonathan Miller

Assess the market opportunity for Element Bars, based on both the case materials and Miller's Shark Tank Pitch.

  • What type of capital should Miller raise? Why?
  • If Miller wants to raise equity capital, how much ownership should he give up?
  • Taking the perspective of the founder, calculate the value of Element Bars using the approaches that we have discussed in class. Which techniques work best for this situation? What objective and subjective data supports your valuation? How would you defend your valuation to potential investors?

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