Question: https://youtu.be/ZA28BT5RwTo (pizza hut advertisement) https://youtu.be/HFUPgwRKiHE (domino's pizza advertisement) Comparison the used of appeals in the videos (emotional appeals, humor appeals, rational appeals) please discuss and
https://youtu.be/ZA28BT5RwTo (pizza hut advertisement)
https://youtu.be/HFUPgwRKiHE (domino's pizza advertisement)
Comparison the used of appeals in the videos (emotional appeals, humor appeals, rational appeals)
please discuss and Comparison five or more relevant appeals with clear explanation and example from the video. example answer :
Domino's has used emotional and rational appeals to draw viewers' attention. The advertisement features a father and his son who are waiting in the car for their pizza delivery. The father, who is hungry and impatient, tries to convince his son to sneak the delivery pizza without waiting for the delivery person. The boy initially agrees but later changes his mind after seeing the delivery person arriving. The emotional appeal in the advertisement comes from the father-son relationship portrayed in the plot. Viewers can relate to the situation of a hungry father who is willing to sneakily eat pizza with his son. The ad creates an emotional connection with viewers, making them feel empathetic towards the two characters. Additionally, the rational appeal in the ad is the convenience and fast delivery of the pizza, which is the central message of the advertisement. The ad highlights the fast and reliable delivery service of Domino's, providing a practical reason for customers to choose their pizza over other competitors.
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