Jude is a three-year-old boy who refuses to watch television shows on the Disney Channel, Cartoon Network, or Nickelodeon like his older brother and sister. Instead, he will only watch garbage trucks on YouTube. On repeat. His parents remember the days when they had to wait for their favorite shows to be broadcast during a specific time slot once a week. Times have changed! Jude's ability to find and watch shows he likes best illustrates how broadcasting has transformed from broadcasting to everyone to broadcasting to a smaller, more specific audience. What is this process called?