Understanding how to put together a media kit is imperative for public sector communications professionals. Being able to write the components of a media kit is something every public relations person must be able to do.

Choosea public sector or nonprofit entity and create a press event to obtain positive media coverage.

Createa media kit for reporters. Each item in the kit should not exceed 1 page, double spaced. Include the following in your media kit:

• News advisory
• Hard news release
• Feature soft release
• Fact sheet
• Background article