Question: Are you annoyed by online pop-up ads? Most people are. Industry experts say more consumers are blocking ads every day. eMarketer article https://www.insiderintelligence.com/content/ad-blocking-growth-is-slowing-down-but-not-going-away It estimates

Are you annoyed by online pop-up ads? Most people are. Industry experts say more consumers are blocking ads every day.

eMarketer article https://www.insiderintelligence.com/content/ad-blocking-growth-is-slowing-down-but-not-going-away

It estimates that the number of Americans using ad blockers has reached nearly 25%.

In the article, Amy He states that while ad blocking has stabilized and is not as hot a topic as it was a few years ago, the fact remains that consumer attitudes towards the intrusiveness of the ads remain.

As a strategic communicator and as a consumer, do you think creating compelling ads is enough to keep people from blocking unwanted ads? Give at least three detailed reasons why or why not.

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