Question: ? ? ? ? ? ? ? ? ? ? ? a r e t h e u s e o f p s y

???????????aretheuseofpsychological,sociological,andanthropologicalfactorsto
determine how the market is segmented by the propensity of groups within the market (and
their reasons)to make a particular decision about a product, person, ideology, or otherwise
hold an attitude or use a medium.
A. Lifestyles
B. Promotional segmentations
C. AIO measures
D. Psychographics
E. Gender

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