0) According to Figure 9-3, column A represents a BASIS OF COMPARISON . B Dotnson Requires new ang and consumption atten by consumers Derupts consumers normal routine but does not require totally new learning Requires no new learning by consumers Martin Educate consumer Eoduct and personal seting Advere parts of erence and be to consumer Gain consumer wareness and wide distribution Figure 9-3 1 A continuous innovation B) discontinuous Innovation C) dynamically continuous Innovation D) spontaneous innovation, E) simultaneous Innovation