0 Internal analysis (Week 3) 0 Business model (identify the customer value proposition and profit formula) 0 Vision and mission (discuss these overarching goals) 0 Ratio analysis (interpret the ratios in the context of the company's current strategic effectiveness) 0 Core competencies (conduct a VRIO analysis to identify them) 0 (Sustained) Competitive advantages (check whether the company is generating above-average returns) 0 Value-chain analysis (three to four functions where the core competencies are created) 0 Overall strengths (S) and weaknesses (W) (two of each derived from your internal analysis) (Week 2)