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Start with the Search Advertising tab $($which should be the default$).$

For the first scenario, set your budget $($Search Ad Cost$)$ at $$500,000,$ set your Ad ClickThrough$-$Rate $($CTR$)$ at $0\mathrm{.}30\%,$ set your Cost$-$Per$-$Click at $$1\mathrm{.}50,$ and set your Sales Conversion Rate at $1\mathrm{.}50\%.$

What does the Margin of the Sale need to be to break$-$even on your Search Ad ROI $($hint: adjust your Margin $($$$)$ setting until your Search Ad Return on Investment at the bottom of the activity box $=0\mathrm{.}0\%?$

Also, at these settings, what is your Cost per Acquisition? $($if this seems like a trick question, then you probably have the correct answer$)$

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Next, move to the the Display Advertising tab.

For the second scenario, set your budget $($Display Ad Cost$)$ at $$500,000,$ set your Cost Per Impression $($CPM$)$ at $$2\mathrm{.}25,$ set your Ad Click$-$Through$-$Rate $($CTR$)$ at $0\mathrm{.}05\%,$ and set your Sales Conversion Rate at $5\mathrm{.}00\%.$

What does the Margin of the Sale need to be to break$-$even on your Display Ad ROI $($i$.$e$.,$ Display Ad ROI$=0\mathrm{.}0\%)?$