Question: 02: Given the situation below: Discuss with reasons, whether they fall into the category of applied or basic research. a)A university professor wanted to analyze

02: Given the situation below: Discuss with reasons, whether they fall into the category of applied or basic research. a)A university professor wanted to analyze in depth the reasons for absenteeism of employees in organizations. Fortunately, a company within 20 miles of the campus employed her as a consultant to study that very issue. b)A research scientist wants to investigate the question: What is the most effective way for an organization to recover from a service failure? Her objective is to provide guidelines for establishing the proper fit between service failure and service recovery that will generalize across a variety of service industries.

Subject: Business Research Method

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