Question: #03/B Explain how you would use primary and secondary data in developing the marketing strategy for a hospitality, travel or tourism business. [CO5 / M05-3]

#03/B

Explain how you would use primary and secondary data in developing the marketing strategy for a hospitality, travel or tourism business. [CO5 / M05-3] (Chapter #05 & Video: 7 Ways to Conduct Market Research with Little Money)

#03/C

Explain the buyer decision process, and identify the sequential steps involved, that a consumer would follow when considering the purchase of a hospitality, travel or tourism experience. [C03 / M06-02] (Chapter #06, Video: 10 Reasons Why McDonalds is so Popular, & Video: 5 Stages of the Consumer Decision Making Process and How its Changed)

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