$10$:$12$

Notes

$8.$ As a marketing manager, how would you decide that a strategy is appropriate?

$9.$ Discuss how different business strategies influence marketing decisions.

$10.$ What should a manager do if the market environment that their product or services face $-$ demands actions that are not consistent with the overall competitive strategy of the business to which it belongs?

$11.$ Explain how business strategies may differ in scope, objectives, resource deployments, and synergy.

$12.$ Do the same competitive strategies work for global competitors? Discuss.

$13.$ Explain Miles and Snow's four business strategies.

$14.$ What are the characteristics of a small business unit? How should SBUs be designed?

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