Question: 1 . 1 . Critically discuss how effective integration and alignment across the three ( 3 ) major functional areas finance , operations, and marketing
Critically discuss how effective integration and alignment across the three major functional areas finance operations, and marketingand across their supporting functions, impacts overall organisational performance. Your discussion should integrate theoretical perspectives from operations management literature and provide detailed supporting information from the article to demonstrate how these interrelationships have influenced Pick n Pay's current situation.
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