$1\mathrm{.}1$ EXECUTIVE SUMMARY

Founded in $1948$ in Minato, Tokyo, Japan, Honda is a worldwide corporation. Honda has been the largest manufacturer in the world since $1959,$ and in $2019$ the firm achieved a manufacturing milestone of $400$ million. Honda has multiple products in line specialized in design, manufacture, and sales of automobile as well. Other than automotive which includes AI$,$ robotic research, aerospace, and many other fields. Honda has always maintained its commitment to meet up with the consumer preferences and taste.

Honda is faced with client $-$focused issues in the current landscape, a strategic endeavor is required to keep up the customer satisfaction and loyalty. This research includes various types of methodologies which include quantitative and qualitative analyses, knowledge acquisition from various data sources like consumer feedback, analysis and various reports from industry and competitor as well.

Vison: The vision of Honda for the year $2030$ was "joy of expanding their life's potential" $($Honda$,2023),$ the vision statement for Honda is that "universal passion of Honda and the "strengths of Honda. $($Honda$,2023).$

Corporate attitude: "pursue growth through the pursuit of quality". $($Honda$,2023).$ The company is planning to make more quality products and services and planning to increase quality in their corporate activities as well. $($Honda$,2023)$

$2\mathrm{.}3.$ Assumptions:

We are in the Measure Stage of Total Quality Management $($TQM$)$ implementation in Honda, with our strategy being anchored on various underlying assumptions. For one, readiness by the Honda management to commit itself to TQM guiding principles and to encourage a culture of continuous advancement. This commitment is founded on the effective adoption of TQM practices throughout the whole company. Second, we believe that there is not the slightest doubt that Honda maintains a clear and documented mission, vision, and values underlying excellence in quality and satisfaction of the clients. These key components shall provide the focus on our activities of linking TQM activities with the company objectives as a whole. We can assume that Honda has procedures and systems defined for gathering and analyzing data to establish exactly the inputs, processes, and outputs in use at the present time. Provide SWOT analysis.