$*11.$ Multiple studies have shown that visitors coming to yourwebsite from organic search tend to make more purchases thanpeople coming to your site from paid advertising. Why might thisbe?People coming from organic search are actively lookingfor what you have to sell.Traffic coming from paid ads is more expensive and thevisitors tend to be more qualified.Paid ads are targeted well and this brings in brings inbetter traffic.Paid conversions cost more than organic because ofthe price competition from other advertisers$\mathrm{.}11/1479\%$