$11$ point

Electron Arts $($E$/$A$)$is promoting a new video game with a very large demographic target $($men$,18-49)$ They ar running a television, print, and online ad campaign for this Summer, $2023,$ that they hope will produce a high s market within $45$ days! All of the following are concerns for Weiden and Kennedy $($W$/$K$),$ the E$/$A ad agency, b most pertinent for Wendy Alvarez, the media buyer for $\frac{W}{K},$ to ensure the desired result $($four choices only$)?$

frequency

reach

flighting

price of ads