Electron Arts $($E$/$A$)$is promoting a new video game with a very large demographic target $($men$,18-49)$ They are already running a television, print, and online ad campaign for this Summer, $2023,$ that they hope will produce a high share of market within $45$ days! All of the following are concerns for Weiden and Kennedy $($W$/$K$),$ the E$/$A ad agency, but which is most pertinent for Wendy Alvarez, the media buyer for W$/$K$,$ to ensure the desired result $($four choices only$)?$

Electron Arts $($E$/$A$)$is promoting a new video game with a very large demographic target $($men$,18-49)$ They are already running a television, print, and online ad campaign for this Summer, $2023,$ that they hope will produce a high share of market within $45$ days! All of the following are concerns for Weiden and Kennedy $($W$/$K$),$ the E$/$A ad agency, but which is most pertinent for Wendy Alvarez, the media buyer for W$/$K$,$ to ensure the desired result $($four choices only$)?$

frequency

reach

flighting

price of ads