$11.$

You are running a project to engineer and implement a set of business processes and a software solution for customer relationship management. The project involves a large number of organizations$$a major corporation and many suppliers of different sizes. During the project, you observe the effects of the differences between the companies$$ corporate cultures. This leads to different expectations on how the project should be handled$$as well as to frequent misunderstandings between stakeholders. Another effect is a growing degree of distrust and skepticism. What should you try first to integrate the diverse stakeholder groups?