Question: 1 2 1 point How does advertising differ from other forms of promotion? It involves direct spoken communication between sellers and potential customers. It is
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How does advertising differ from other forms of promotion?
It involves direct spoken communication between sellers and potential customers.
It is the main form of personal selling, which includes the use of traditional media as well as new media.
It tries to attract attention to the firm and its offerings without having to pay media costs.
It must be paid for, while another form of mass sellingpublicityis unpaid.
It is any unpaid form of nonpersonal presentation of ideas, goods, or services.
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