1. #2 convenient locations from quadrant A.

Explain what the current position means in one or two sentences. Describe one thing you would do to improve performance in one paragraph.

2. #11 senior discounts from quadrant C. Explain what the current position means in one or two sentences. Describe one thing you would do to improve performance in one paragraph.

3. #14 innovative new menu items from quadrant D. Explain what the current position means in one or two sentences. Why move it from D to C in one paragraph.

1. Healthy food options. 2. Convenient locations. 3. Quick to-go pickup outside. 4. Clean restrooms. 5. Variety of menu items. 6. Friendly and courteous staff. 7. Children's food choices. 8. Fun ambience. 9. Accurate order fulfillment. 10. Speed of service. 11. Senior discounts. 12. Accommodating hours of operation. 13. Children's play area. 14. Innovative new menu items. Customers would likely be surveyed on the attributes with questions such as the following, using an appropriate rating scale: Rate the importance of each attribute to your decision to dine at restaurant Rate how well restaurant provides each attribute. Extremely important A. Concentrate here B. Keep up the good work 1 2. 3 4 5 6 7 8 9 10 Fair Performance Excellent Performance 11 12 13 14 C. Low priority D. Possible overkill Slightly Important