Question: 1 2 . Developing an audience profile involves which of the following? a . Identifying the primary audience b . Determining audience composition c .

12. Developing an audience profile involves which of the following?
a. Identifying the primary audience
b. Determining audience composition
c. Understanding audience preferences and expectations
d. All of the above
13. In general, a written channel will help you do which of the following?
a. Collaborate with the audience
b. Increase your control over your message
c. Eliminate all possible feedback
d. None of the above
14. For an urgent message to a customer in another city, which of the following would be the least desirable medium to use?
a. Postal mail is the least desirable medium to use.
b. A phone call is the least desirable medium to use.
c. A fax is the least desirable medium to use.
d. A Facebook entry is the least desirable medium to use.
15. No matter how long your message, the scope should be
a. limited to no more than two major points.
b. limited to no more than six major points.
c. limited to no more than one major point.
d. unlimited.

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