QUESTION $1$

$(10$ Marks$)$

Choose the correct option. Write down the question number and the correct letter next to it$.$ E$.$g$.1\mathrm{.}6$ A

$1\mathrm{.}1.$ Which of the following could be considered a disadvantage of using visual media?

A$.$ It is easier to remember.

B$.$ The message can be fleeting and temporary.

C$.$ It can be an effective tool for breaking through communication and language barriers.

D$.$ All of the above.

$1\mathrm{.}2.$ Search engines:

A$.$ Identify and screen web resources.

B$.$ All operate the same way.

C$.$ Should not be used for business research.

D$.$ Are impossible to use successfully

$1\mathrm{.}3.$ Using someone else's words or ideas without proper credit is:

A$.$ Paraphrasing.

B$.$ Summarising.

C$.$ Plagiarising.

D$.$ Documenting.

$1\mathrm{.}4.$ Developing an audience profile involves which of the following?

A$.$ Identifying key decision makers.

B$.$ Estimating audience understanding.

C$.$ Predicting audience reactions.

D$.$ All of the above.

$1\mathrm{.}5.$ Which of the following techniques help develop effective paragraphs?

A$.$ Indirect Approach

B$.$ Direct Approach

C$.$ Cause and Effect

D$.$ Both A and B

$1\mathrm{.}6.$ Which of the following best describes the order of the AIDA model?

A$.$ Action, interest, desire, attention

B$.$ Action, interest, details, attention

C$.$ Attention, interest, desire, action

D$.$ Attention, influence, desire, action